Case Studies

Real Results, Meaningful Impact

Real Results Meaningful Impact

At Attention Comms, we focus on meaningful engagement, not just visibility. Our case studies highlight how we work with bold, purpose-driven organizations to craft authentic narratives that drive real-world impact.

Success Stories that Speak for Themselves

Our case studies demonstrate the powerful outcomes of our unique approach—melding traditional PR with digital storytelling, influencer engagement, and purpose-driven campaigns. Dive in to see how we’ve worked alongside our clients to elevate their stories, build their reputations, and create lasting connections.

Attention Comms New York formerly Milk & Honey US Certified B Corporation

RCI National Visibility Campaign

The Rosalynn Carter Institute for Caregivers (RCI) partnered with us to boost its profile as the nation’s leading caregiver advocate. We crafted messaging for youth caregivers, rural communities, and health equity, securing 387 media stories in outlets like People, NPR, and Politico. With 10.15B+ UVM, a 50%+ share-of-voice increase, and 18.6% LinkedIn engagement growth in Q1 2025, RCI became a key media and policy resource.

NYSEIA Solar Energy Campaign

NYSEIA partnered with us to launch their 20X35 solar energy roadmap, turning it into a dynamic call for action. We elevated Executive Director Noah Ginsburg as a thought leader, securing 87+ media hits and 189M impressions in four months across POLITICO, Daily News, and more, strengthening NYSEIA’s leadership in New York’s clean energy movement.

Concord Music Group Strategic Positioning

Concord Music Group, the largest independent music company, engaged us to elevate its brand from indie label to a major player in finance and M&A. We secured 1000+ media hits in outlets like Bloomberg, WSJ, Forbes, FT, and Billboard, highlighting deals like an $850M financing round and STEM’s $90M acquisition. Our strategy boosted Concord’s share of voice quarterly since Q4 2022, cementing its reputation as a cultural and financial innovator.

LELO Unisex Product Launch

LELO, a top sexual wellness brand, collaborated with us to launch their first unisex sex toy, aiming to destigmatize pleasure. Our PR strategy included a media lunch & learn, targeted lifestyle and wellness outlets, and positioned LELO’s expert as a trusted voice. This led to coverage in over 20 major publications like Women’s Health and Cosmopolitan, reinforcing LELO’s brand and spokesperson credibility.

Wright Auction House Cultural Moment

Wright Auction House partnered with us to elevate its niche brand into mainstream conversation by spotlighting a $3.99 thrift-store vase sold for $105,000. We crafted a viral human-interest narrative, positioning CEO Richard Wright as an art valuation expert. The campaign secured 100+ stories in outlets like The New York Times, CNN, and The TODAY Show, boosting valuations, engagement, and Wright’s industry prominence.

NESsT Global Impact Campaign

NESsT, a global impact investor with $27M+ invested across 50+ countries, collaborated with us to boost its leadership in inclusive entrepreneurship. We highlighted portfolio stories and positioned NESsT’s C-Suite as thought leaders, securing coverage in ImpactAlpha and Pioneers Post. Initiatives like the IKEA Foundation’s accelerator gained global visibility, enhancing NESsT’s influence in DEI and sustainable enterprise.

Ready to Make Your Own Impact?

At Attention Comms, we believe in the power of authentic, purpose-driven communication to transform brands. If you’re ready to see how we can elevate your story, contact us today to get started.

Attention Comms New York formerly Milk & Honey US Certified B Corporation
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RCI

We’re the agency that helped a small nonprofit become the nation’s voice for caregivers.

Client

Rosalynn Carter Institute for Caregivers (RCI)

Services

Messaging Strategy

Media Relations

Thought Leadership

Social Content

Platforms

Earned Media

Owned Channels

Broadcast & Print

 

Timeline

2024–2025 (Ongoing)

The Brief

RCI approached us at a critical moment: preparing for a post-founder chapter while increasing visibility as the nation’s leading caregiving policy and advocacy voice. With a rapidly evolving caregiver landscape, we were asked to help shape RCI’s public positioning and build sustained relevance across media, philanthropy, and health equity circles.

What We Did

We transformed RCI from a behind-the-scenes organization into a prominent, nationally recognized entity through strategic storytelling and targeted outreach.

  • Built a narrative rooted in profiles, data, and policy to showcase the complexity—and urgency—of family caregiving
  • Developed messaging platforms around key audiences: youth caregivers, rural communities, emergency preparedness, and health equity
  • Positioned RCI as a go-to resource for reporters, securing bylines, speaking slots, and expert commentary
  • Orchestrated national visibility for the Pivotal Ventures partnership, tying RCI to a $1M GivingTuesday match from Melinda French Gates
  • Designed content for major tentpole moments (e.g., National Caregivers Day, WHO Symposium, World Health Day)

"RCI shows up in caregiving conversations prominently—and in proportion to other leading organizations"

Results

Our efforts delivered measurable impact, significantly elevating RCI’s visibility and influence

  • 387 earned media stories tied to the Pivotal announcement alone
  • Increased share of voice by more than 50% YoY, surpassing major caregiving orgs like NAC and CAN in Q1 2025.
  • High-impact coverage in People, NPR, Yahoo Finance, Politico, Chronicle of Philanthropy, Newsweek, and AP
  • LinkedIn engagement up 18.6% in Q1 2025, Twitter (X) engagement holding steady amid volatility.
  • RCI featured in broadcast interviews on GPB, WETA, WDIO, and WMGT
UVM
5 B+
Engagements
1200 +
Journalist Reach
8 K

Media Highlights

RCI’s Achievements Reflected in Media Coverage

NYSEIA

We’re the agency that helped change the way New Yorkers think about solar energy.

Client

New York Solar Energy Industries Association (NYSEIA)

Services

Narrative Development

Executive Visibility

Media Relations

Platforms

Earned Media

Broadcast

Op-eds

Podcasts

Timeline

2024–2025

The Brief

As NYSEIA prepared to launch 20X35, a policy roadmap for accelerating solar energy across New York, they needed more than press—they needed urgency. We were brought in to shape the story into a movement: a clear call to action for lawmakers, media, and New Yorkers.

What We Did

We turned a technical report into a rallying cry for climate action.

Repositioned the Narrative

Framed 20X35 as a bold, high-stakes climate action roadmap, elevating it beyond a standard industry report.

Built Political Momentum

Connected NYSEIA with key state leaders like Comptroller DiNapoli to amplify credibility and momentum for distributed solar.

Elevated Thought Leadership

Positioned Executive Director Noah Ginsburg as a leading voice through op-eds, TV commentary, and interviews in major outlets.

Sustained Media Pressure

Delivered targeted, high-impact media campaigns leading into summer 2024 energy deadlines, ensuring widespread visibility.

“New York should set higher goals for solar—and policies to help us reach them.”

Results

Our strategic efforts transformed NYSEIA’s 20X35 policy roadmap into a powerful call to action, driving urgency and influence across New York

  • 87+ media hits and 189M impressions over just four months.

  • Op-eds placed in Daily News, Times Union, and The City, plus coverage on POLITICO, Spectrum News, Capital Tonight, and more.

  • Executive Director Noah Ginsburg became a go-to expert voice in NY climate and energy policy.

  • NYSEIA’s summer 2024 media performance outpaced previous efforts, solidifying its place as a leading voice on clean energy in the state

concord

We’re the agency that turned an indie music leader into a global powerhouse.

Our Client

Concord Music Group

Services

Strategic Communications Executive Visibility

Business Media Relations

Platforms

Earned Media

Finance Press

Industry Trades

Timeline

2022–2025 (Ongoing)

The Brief

As Concord solidified its position as the largest independent music company in the world, it needed more than music trades, it needed the financial world to pay attention. We were brought in to elevate Concord’s brand narrative, tie business wins to cultural relevance, and position the company as a serious player in the finance, media, and M&A world.

What We Did

We broke Concord into the business pages—and kept it there.

  • Reframed Concord’s story from “indie label” to strategic industry operator and acquisition engine.
  • Secured executive visibility in top-tier business media including CNBC, Bloomberg, WSJ, FT,  and Forbes.
  • Highlighted milestone deals, including Concord’s $850M financing round and acquisition of Daddy Yankee’s catalog.
  • Positioned recent $90M acquisition of STEM, a major music distribution platform, as a forward-thinking expansion of Concord’s ecosystem.
  • Spotlighted Concord’s growing focus on artist development and market innovation.

“Concord closes $850M financing deal to supercharge music rights acquisitions” –

Results

Our strategic efforts transformed Concord Music Group’s narrative and amplified its presence across high-impact platforms

  • 1000+ media hits across business, music, and trade press.
  • Featured coverage in The Wall Street Journal, Bloomberg, Billboard, Music Business Worldwide, Variety, Forbes, CNBC, and more.
  • Broadened Concord’s reputation—from catalog buyer to music innovator and cultural financier.
  • Increased share of voice against competitors every quarter since Q4 2022

Media Highlights

CONCORD’s Achievements Reflected in Media Coverage

LELO

We’re the agency that helped destigmatize pleasure and launch LELO’s first unisex sex toy to the mainstream.

Client

LELO

Services

PR Strategy

Media Relations

Event Activation

Platforms

Earned Media

Timeline

Product Launch Campaign

The Brief

LELO, the world’s leading sexual wellness brand, set out to launch its first unisex sex toy—designed with women in mind.

Goal: reach a broader audience by driving a public conversation around pleasure that was inclusive, not taboo.

They came to us to help change the narrative.

What We Did

We created an environment where media could engage openly with a category that’s often kept behind closed doors

Fostered Open Dialogue

Hosted an exclusive media lunch & learn, creating an intimate setting to preview the unisex sex toy and highlight its inclusive design, sparking candid conversations.

Amplified Expert Insights

Brought in LELO’s sex expert to lead a compelling discussion on pleasure, trends, and sexual wellbeing, positioning the brand as a thought leader in the space.

Targeted Strategic Media

Engaged lifestyle, wellness, and relationship outlets with tailored story angles and exclusive hooks, ensuring broad and impactful coverage.

Built Lasting Credibility

Positioned LELO’s spokesperson as a trusted, on-record source, laying the foundation for ongoing media commentary and thought leadership.

Results

Our campaign elevated LELO’s brand and sparked a meaningful cultural conversation

  • Achieved 100% message pull-through in coverage, successfully destigmatizing sexual wellness across all media placements.

  • Secured features in over 20 major publications, including Women’s Health, Cosmopolitan, Allure, MindBodyGreen, Elite Daily, Hypebae, and Bustle.

  • Strengthened brand positioning, connecting LELO with trusted lifestyle and wellness audiences.

  • Established LELO’s spokesperson as a go-to voice for ongoing commentary, ensuring sustained media presence.

WRIGHT

We’re the agency that turned a $3.99 thrift-store vase into a global cultural moment for Wright Auction House.

Client

Wright Auction House

Services

Media Relations

Brand Positioning

Cultural Storytelling

Platforms

Earned Media

Broadcast

Digital

Timeline

National Awareness Campaign

The Brief

Wright Auction House, a respected but niche player in a competitive art auction market, wanted to elevate its brand visibility. We were asked to break them into mainstream conversation, without big-budget flash. So, we found the perfect story: a rare glass vase bought at Goodwill for $3.99, later sold at auction for $105,000.

What We Did

We tapped into the universal appeal of a human-interest story and turned a fluke find into a national news hook.

  • Connected Wright to the zeitgeist through a powerful real-world narrative.
  • Positioned CEO Richard Wright and the house’s experts as credible voices in art valuation and provenance.
  • Built media momentum from pre-sale to post-sale, securing top-tier press and viral buzz

“This was like winning the lottery.”

Results

Our strategic efforts turned a niche auction house into a mainstream sensation by leveraging a compelling human-interest story

  • 100+ stories across major outlets including The New York Times, CNN, The Washington Post, The TODAY Show, AP, Wall Street Journal, and The Guardian.

  • Richard Wright named “Quotation of the Day” in The New York Times.

  • Surge in valuations, audience engagement, and brand visibility, helping to make Wright Auction House a significant player in the industry.

NESsT

We’re the agency that helped turn a regional impact investor into a global voice on inclusive entrepreneurship.

Client

NESsT

Services

Executive Visibility

Thought Leadership

Media Relations

Platforms

Earned Media

Global Conferences

Industry Press

Timeline

Ongoing (2023–2025)

The Brief

NESsT, a global impact investor and venture philanthropist, needed help turning quiet but powerful work into visible leadership. With a portfolio spanning 50+ countries and over $27M invested in social enterprises, they were ready to move from behind-the-scenes impact to center-stage influence.

We were brought in to position NESsT as a trusted voice in inclusive investment and sustainable enterprise, especially for overlooked communities on the front lines of climate and migration.

What We Did

We amplified the voices behind NESsT’s impact and pushed them into new conversations.

  • Told stories from their global portfolio: from refugee employment in Ukraine to sustainable enterprises in South America.
  • Positioned NESsT’s CEO and C-Suite as thought leaders across climate, equity, and entrepreneurship.
  • Secured high-level media coverage, keynote stages, and industry recognition.
  • Elevated key initiatives like NESsT + IKEA Foundation’s entrepreneurship accelerator and their Green Enterprise Fund backed by the Swedish government.

“Why are impact investors still ignoring their diversity blind spots?”

Results

Our strategic efforts transformed NESsT from a quiet impact investor into a recognized leader in inclusive investment and sustainable enterprise.

  • Featured in top industry titles including ImpactAlpha, Pioneers Post, Causeartist, and Impact Investor.

  • Secured multiple executive interviews and media profiles.

  • Earned global visibility for NESsT’s IKEA Foundation partnership and Green Enterprise Accelerator in South America.

  • Drove awareness of NESsT’s leadership transition, placing stories around the appointment of new CEO Chad Sachs.

  • Increased recognition in DEI conversations with targeted placements about industry blind spots and inclusive capital.

Media Highlights

NESsT’s Achievements Reflected in Media Coverage