Launching Attention Comms
We are shaping the future of communications with authenticity and measurable impact. Read about the journey of our growth, our commitment to authenticity, and how we’re reshaping the PR landscape.
The Making of Attention Comms
The Launch of Milk & Honey US (2021)
In 2021, we launched Milk & Honey PR’s U.S. public relations operation under the leadership of Paul Cohen, with a bold goal: to bring clarity, authenticity, and measurable impact to communications in a crowded and chaotic marketplace.
Within years, we built a dynamic team, attracting top talent from agencies like Ketchum, 5WPR, and Edelman, blending big-agency expertise with a nimble, collaborative, results-driven spirit.
Recognizing the Need for Change (2025)
By 2025, the media and attention landscape had evolved, and so did we. As traditional PR methods began to lose their relevance, we realized that it was time for our agency to adapt. This shift marked the beginning of a transformation—an evolution in our approach to communication, positioning us to meet the changing needs of modern brands.
The Birth of Attention Comms
This evolution led to the creation of Attention Comms, a new identity built around a sharper focus on what truly matters. Today, we are doubling down on our founding belief: helping purpose-driven organizations attract the right kind of attention—not vanity metrics, but real, lasting engagement. We moved beyond outdated tactics to deliver strategies that inspire action and build enduring reputations, all while staying true to our commitment to authentic, impactful communication.
We believe that good PR is not about ego but about IMPACT
We choose to work with organizations that are purposeful, ambitious, and determined to make a positive mark. Our transition from Milk & Honey PR in the U.S. (a Certified B Corporation) to Attention Comms represents our continued commitment to helping brands communicate authentically and powerfully in today’s attention economy.
Our Mission
To help organizations realize their purpose and attract the right kind of attention—the kind that builds trust, fuels growth, and makes a lasting difference.
Our Vision
We envision a world where brands communicate with clarity, purpose, and authenticity, creating meaningful connections with their audiences in a way that drives real, lasting, and positive change.
Meet Our Team
Our team is comprised of bold, strategic thinkers committed to shaking up PR.
We complement our core team, together for nearly four years, with a crew of specialist consultants with deep expertise across owned, earned, paid and generative search, ensuring that we meet every challenge our remarkable clients throw at us.
At Attention Comms, we foster a collaborative and innovative culture where talent thrives.
Join Our Team
We're seeking bold, strategic thinkers to revolutionize PR. At Attention Comms, you'll find a collaborative, innovative, BS-free workplace.
Get in touch at info@attentioncomms.com
F.A.Q.
Learn How We Drive Impact for Purpose-Driven Brands
What industries do you specialize in?
We are proudly industry agnostic, but we do have special expertise and especially deep experience leading purpose-driven brands across corporate, non-profit, healthcare, clean energy, and arts & culture sectors.
How do you measure success?
We measure success through real impact—business growth, reputation enhancement, and authentic audience engagement, not vanity metrics. Our measurement and evaluation process is in line with the AMEC (Association for the Measurement and Evaluation of Communication) framework.
What sets your PR approach apart?
We blend strategy, storytelling, and digital engagement, rejecting outdated tactics to create campaigns that secure attention and drive real outcomes.
How do you customize campaigns for purpose-driven brands?
We align campaigns with your unique purpose, using targeted narratives and digital strategies to inspire action across healthcare, arts, clean energy, or corporate, and non-profit sectors.
What results can we expect?
You can expect meaningful, measurable, and positive change. You’ll see this change reflected in enhanced reputation, stronger engagement, and business growth through strategic communications, crisis management, and impactful campaigns.